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中英时尚设计学院时装管理专业18年短期课程学生招生简章
 
发布时间:2018-09-06   点击率:信息来源:中英时尚设计学院
 

中英时尚设计学院时装管理专业18-19学年短期课程学生招生说明

Semester Study Program for Fashion ManagementSino-UK

 

为进一步深化省优质校和市特色专业项目建设,服装设计与工艺(时装管理中英合作办学)专业在国际化师资和教育资源支持下,现推出学期课程,以方便国内外短期课程学生进行学习。第一阶段学期课程简单介绍如下:

 

课程一:时尚品牌认知(全英文课程)

module 1: Introduction to Fashion Branding

授课人LecturerAmie Holt, 周爱英

课程性质:全英文课程(This module will be delivered in English only)

授课时间:Sep.3 – Dec.28, 93日开始到1228

18 weeks, 6 hours per week. 每周两次课,每次四小时,16周,128学时;

招生要求:高中及以上学历,英语3级(A级)以上;

费用tuition fee:  6400RMB (仅学费,不含住宿,交通及生活费)

 

Aims of Modules 课程目标

Intended Learning Outcomes 预期成果

1.    To help students understand how brands are built, managed and evaluated from a creative point of view.

2.    To build on learners understanding of brand integration in its various forms.

3.    The importance of creativity in fashion branding will be explored and learners will gain an understanding of how to communicate and understand brands from a business perspective.

1.Expose students to innovative brand management Strategies in fashion-Develop ideas and proposals for integrated branding communications in response to a complex brief.

-Trends in fashion branding

-Brand positioning

-Tangible and intangible brand values

-Innovation and creativity now and in the future

-Brand analysis strategy

2 Professional fashion practice methodologies and processes, having consideration for clients, users, market, and consumers’ needs.

1帮助学生了解品牌如何确立,分析和评估;

2 理解品牌的整体性概念;

3 时尚品牌运营过程中创意的重要性;以及如何从商业的角度理解品牌传播

通过学习,学员们将了解到:

1 时尚业品牌运营创意化策略从提案到品牌整合传播:

-       时尚品牌趋势

-       品牌定位

-       品牌的可感知及不可感知价值

-       当前及未来品牌创新和创意

-       品牌分析策略

2 从产业和行业实践出发,培训学员具备客户、消费者需求、市场等概念和思维方式;

 


课程二:时尚供应链管理

module 2:  International Fashion Supply Chain Management

课程负责人:周爱英

课程性质:双语课程( this module will be delivered in English and Chinese)

授课时间:Nov.5– Dec.28, 合计八周

8 weeks, 6 hours per week,合计48课时;

招生要求:高中及以上学历,英语3级(A级)以上;中文HSK3级以上;

费用tuition fee:  4800RMB (仅学费,不含住宿,交通及生活费)

 

Aims of Modules 课程目标

Intended Learning Outcomes 预期成果

To help students understand

1How the fashion supply chain managed and evaluated from a buyer’s point of view.

2. Innovation and creativity implemented in the whole process now and in the future

 

3. The importance of punctuality in supply chain management strategy and understanding of how to communicate efficiently.

1. Knowledge and Understanding of:

- - Basic understanding of cost, quality control and time & action. PO sheet, BOM sheet and Factory Audit principles.

- Basic understanding of how fashion orders are carried out and concepts of cost, time and quality control.

- Basic understanding of how to source and how to place an order;

2. Practical and transferable skills in:

- Effective interaction with others, developing appropriate working practice

- Professional fashion practice methodologies and processes, having consideration for clients, users, market, and consumers’ needs.

1从买手的角度熟悉供应链;

2 当前和未来供应链管理面临的创意创新发展;

3订单及时交货的重要性,以及如何高效沟通;

 

1 熟悉服装订单采购和跟进的基本知识。熟悉生产进度计划、PO单、物料单、验厂标准、品质控制等基础术语;了解订单处理流程,成本与时间以及品质控制;熟悉如何进行采购和下单;

2 从产业和行业实践出发,培训学员具备客户、消费者需求、市场等概念和思维方式;

 

 

课程时间安排Time tableSep.3 -Dec.28, 16 weeks

Session

 Duration

Mon. 周一

Tue.周二

Wed.周三

Thu. 周四

Fri. 周五

1

8:15-9:00

 

Module 1

Module 2

 

 

2

9:05-9:50

 

Module 1

Module 2

 

 

3

10:10-10:55

 

Module 1

Module 2

 

 

4

11:00-11:45

 

Module 1

Module 2

 

 

5

13:30-14:15

Module 2

 

 

Module 1

 

6

14:20-15:05

Module 2

 

 

Module 1

 

7

15:35-16:20

Module 2

 

 

Module 1

 

8

16:25-17:10

Module 2

 

 

Module 1

 

 

招生对象:愿意从事时尚相关职业,高中以上学历,每门课程限额5名;

培训地点:浙江纺织服装职业密西根3分彩开奖记录学院中英时尚设计学院10号楼

账号:39169001040008414

开户银行:中国农业银行宁波梅墟支行

联系人:周爱英 Amy Zhou

联系方式:0574-86329409 (办公室),15268391152(手机)

For more information, please contact Amy Zhou at 15268391152.

 


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